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Dr. Bronwyn King

Radiation Oncologist and CEO of Tobacco Free Portfolios​​​
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Dr King founded Tobacco Free Portfolios in 2010, after realising health professionals were inadvertently investing in tobacco companies – manufacturers of the very products responsible for the serious, life-threatening illnesses suffered by her patients. Since then, she has convinced 32 super funds to divest over $1.3 billion in tobacco company investments.

Can I make a difference?

“Historically, member engagement has been a big issue with superannuation funds in Australia. Many members remain oblivious to where their money is being invested. Fiduciary duty, or acting in a client’s best interest, is not a barrier to implementing a tobacco-free investment mandate.

Superannuation funds have done modelling to view what would happen if they were to divest tobacco from their portfolio, and reinvest that money elsewhere. Time and time again the modelling shows the financial impact of going tobacco free is inconsequential. 

The tobacco industry produces a product that kills two thirds of its users, over 6 million every year.  It is deeply associated with child labour as well. These issues by themselves are worth serious consideration on whether any individual organisation should be associated with tobacco companies.

When I found out my superannuation fund was investing in tobacco, I had to look into the issue a lot deeper. I got the support of my hospital and its CEO, as well as the head of the lung cancer unit. After engaging with my super fund for some time, they made the decision to implement a tobacco-free mandate across their entire portfolio.”
© Ethical Advisers' Co-operative Limited 2022

​The contents of this website are intended as general advice only.  The information provided by the Ethical Advisers Co-operative do not account for any individual’s personal objectives, financial situation or needs. It should not be used, relied upon, or treated as a substitute for specific professional advice.  The Ethical Advisers Co-operative recommends all users obtain their own independent professional advice from an appropriately qualified financial adviser before making any decision relating to their particular requirements or circumstances. Investing in, or switching between investments or superannuation funds may have unintended financial consequences. 
 
The survey results, and all information contained in this website including all documents, consider only the ethics of each fund and do not include any analysis of fees, performance or financial suitability. The ethical score is subjective and benchmarked against each adviser’s average ethical client. Your ethics may differ. We recommend you speak to an experienced ethical financial adviser for personalised advice before making any decisions. The information provided by the Ethical Advisers Co-operative does not constitute financial advice. The information is presented in order to inform people motivated by ethical, environmental or social concerns. 
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